Leadspace is a San Francisco based B2B company that uses artificial intelligence to improve marketing automation campaigns. Clients include Microsoft, Oracle, Adobe, and Marketo
In 2015 I was brought in to provide creative direction to their in-house marketing team during their corporate rebranding efforts. This effort impacted all aspects of the business; from website and online marketing assets, to sales tools and trade show graphics.
The core of the visual identity I created was the geometric pattern; which represented how Leadspace collects and merges disparate data together into a complete picture of individuals. The shapes can combined to create a grid system for displaying images, or to add a visual pattern onto a solid wash of color.